A Major Digital Blow: Youth Campaign Cripples Houthi Propaganda Network

The Houthi propaganda machine suffered a major digital setback after social media platforms—led by Facebook—shut down dozens of accounts linked to the group, following a coordinated campaign launched by an independent youth initiative known as "Waai."

The unrecognized Houthi Ministry of Information quickly issued a statement accusing the platforms of targeting “anti-Zionist Yemeni pages,” attempting to downplay the scale of the digital collapse. The statement ignored the fact that most of the removed accounts were sectarian pages promoting hate speech and division.

According to the campaign organizers, over 200 accounts were dismantled and another 200 permanently deleted within a month, with a combined follower count exceeding six million. Several accounts chose to deactivate themselves out of fear of being targeted.

In just the past two days, dozens of accounts—some with hundreds of thousands of followers—were removed, causing shock within the Houthi leadership, which heavily relies on online mobilization and sectarian messaging.

The wave of shutdowns coincided with broad public support for “Waai,” while Houthi media resorted to a defensive and hysterical narrative, framing the events as an “American–Israeli conspiracy,” despite the platforms enforcing rules against hate speech and incitement.

Analysts believe the campaign reveals the fragility of the Houthis’ digital influence and marks a significant step in curbing the sectarian narrative they have long propagated online.

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